Not every video needs a camera. For software, services and ideas that are hard to film, motion graphics often explain more in 30 seconds than footage ever could.
Choose motion graphics when
- You are explaining software, data or a process, as in our Metomic and Base44 SaaS videos.
- The product is invisible: security, finance, insurance, apps.
- You will need to update the video often without reshooting.
- Your brand has a strong visual system that should carry the video.
Choose live action when
- People and emotion are the story.
- The product is physical and texture matters.
- Authenticity matters most, as in testimonials and behind-the-scenes films.
Or combine them
Many of our favourite projects mix the two: filmed or AI-generated footage with kinetic type, UI animation and graphics layered on top. It keeps the human feel and adds clarity.
What a motion project looks like
A script and storyboard first, then style frames so you can approve the look before animation starts. Animation in After Effects, sound design, and versions for each platform. A 10 to 20 second motion ad or logo animation takes about four days; longer explainers depend on their length.