Journal

Notes from the edit.

Short, practical writing on AI ads, consistent characters and motion design, from the people who make them.

What an AI video ad actually is, where it beats a shoot, where it does not, and how UK brands can use one without it looking like AI.

AI now cuts silences, writes captions and finds highlights in seconds. Here is what we hand to AI in the edit, and what still needs a human editor.

UGC-style ads work because they feel native to the feed. AI creators let you test more hooks, faster. Here is how to do it without looking fake.

From brief to broadcast-ready master: the steps behind an AI commercial, and where a person makes every decision.

Most people decide whether to keep watching almost instantly. Here is how we structure promo videos so the opening earns the rest.

One clear product photo can become a studio hero shot, a lifestyle scene or a full launch film. Here is what is possible and what to prepare.

London has hundreds of video production companies. These seven questions help you find one that fits your budget, timeline and brand.

When an explainer, a SaaS promo or an animated ad beats filmed footage, and when it does not, from a motion designer in London.

Ask a video model for the same person twice and you get two cousins. Here is the three-step routine that stops the drift.

We make AI ads for a living and still tell some clients to book a shoot. The choice comes down to what the ad has to prove.

An AI photoshoot starts from one reference photo. The better that photo, the less we have to invent.

Rather talk it through? Book a call.