Whether it is a product launch, an app promo or an event teaser, a promo video lives or dies in its opening moments. On a social feed people decide in a second or two whether to keep watching, and most viewers now arrive from social media on their phones.
Open with the payoff, not the logo
Start on the most interesting frame you have: the result, the transformation or the problem. Save the logo for the end card.
Say one thing
A promo that lists every feature says nothing. Pick the single reason someone should care and build every scene around it.
Design for sound off
- Burned-in captions that are big, short and timed to the cut.
- Kinetic type that carries the message even on mute.
- Sound design that rewards the people who do turn the sound on.
Cut for each platform
A 16:9 YouTube promo, a 9:16 reel and a 1:1 feed post are different edits, not just different crops. We plan all three from the start so the framing works everywhere.
Where AI helps
AI promo videos let us generate scenes, products in context and alternative opening hooks quickly, so you can test two or three openings and keep the one that holds attention.